80% of casino players who install don't deposit within 48 hours. Push notifications with 38% open rates bring them back — with zero extra ad spend.
Set Up Push Notifications →The biggest waste in iGaming affiliate marketing is traffic you've already paid for. A player installs your PWA, browses a casino — then leaves without depositing. That player cost you money. Email won't get them back. Retargeting ads cost more money. Push notifications are the only channel that re-engages them for free.
| Channel | Open Rate | Cost Per Re-engagement | GEO Flexibility | Setup Time |
|---|---|---|---|---|
| iGaming Push Notifications | 30–40% | $0 | ✓ All GEOs | 60 seconds |
| 2–5% | Low | ✓ All GEOs | Hours | |
| Retargeting Ads | N/A | High ($1–5 CPC) | Restricted in some GEOs | Days |
| SMS | 25–30% | Medium ($0.05–0.15/SMS) | Limited by regulation | Days |
Timing and message are everything. Here's the proven 4-step push sequence that TrafficPopcorn runs automatically for every new install:
The result: affiliates running this 4-step sequence consistently see 2–3x more FTDs from the same install base compared to no re-engagement. Push notifications don't just bring players back — they create a compounding effect where your install base becomes a long-term asset.
Push notification open rates and FTD conversions vary significantly by market. Here's the data from TrafficPopcorn's network:
Yes, from iOS 16.4+. Users must add the PWA to their home screen via Safari and grant notification permission. On Android, push works natively from any browser that supports PWAs. In most iGaming GEOs, 65–75% of installed users are on Android, making push extremely effective even before full iOS adoption.
Well-timed iGaming push notifications achieve 30–40% open rates on average. Bonus reminder pushes sent within 1–2 hours of install see the highest rates (up to 50%). This compares to 2–5% for email and 0.1% for display retargeting.
There's no technical limit, but best practice is 2–4 per week maximum to avoid opt-outs. TrafficPopcorn's Growth plan includes unlimited push notifications — you control the frequency, timing, and content of every message from a single dashboard.
Yes. TrafficPopcorn allows segmentation by GEO, install date, and user behaviour. Send a Brazilian Portuguese message to Brazilian users and a different offer to German users — all from the same dashboard, automatically.
Web push requires the user to grant browser permission when visiting your site — opt-in rates are typically 5–15%. PWA push is granted when the user installs the app to their home screen, resulting in much higher opt-in intent and better open rates. TrafficPopcorn uses PWA push exclusively.
TrafficPopcorn sets up your entire push notification system — sequences, GEO segmentation, tracker integration. Done for you.
Get Push Notifications at TrafficPopcorn →